As well as being the single most effective form of marketing, customer referrals can also save you money when it comes to budgeting for your marketing strategy. Yes big-budget blockbuster ads will catch your audience’s attention, but in such a competitive landscape, the return doesn’t always justify the cost. Let’s take a look at why…
When it comes to building a customer acquisition strategy, the quality of customer you are targeting is just as important as the quantity, if not more. With an army of shiny brands out there jostling for consumer attention, there’s a lot of choice for our shoppers nowadays. Just because they bought from you once, doesn’t…
Babies, banking and beauty don’t often find themselves in the same category, but when it comes to building a marketing strategy, these industries share one very important goal: establishing trust with the customer. According to a Nielsen study, 83% of us trust the recommendations of our friends and family when considering a purchase, but for…
With all the celebrity brand ambassadors vying for our attention using their shiny faces and pert booties, it can be easy to neglect our most powerful influencer: the customer. People are more likely to trust a recommendation if the person it’s coming from is not getting rewarded for it, so the secret to a successful…
When you think of referral marketing, customer retention may not be the first thing that springs to mind, with most considering referrals as a channel for acquisition. But referral marketing is more than a one trick pony. In addition to generating leads from a new audience, it also offers creative and organic ways to nurture…
We all know that successful relationships are built on a foundation of trust, and this applies not only to friends, family and our spouses, but also to the brands we choose to buy from. This is why happy customers who spread the word about your brand will always bring better results than an elite sales…
In our “How To Harviist” series, we’ll be sharing advice and tutorials on how to create the most epic referral campaigns, from project preparation right through to the analysing the results. According to a Google Image quote with Benjamin Franklin’s face superimposed in front of a sunset: “Failing to prepare is preparing to fail”, so…
As marketing agencies, we all know that customer referrals are the holy grail of successful marketing. When customers talk about brands, potential customers listen, and with little to no incentives, they make for trustworthy ambassadors. We all want the clients’ products to be the talk of the town with exciting viral hashtags and user generated…
Referral Marketing is the oldest form of advertising: You sell it, they like it, they tell their friends about it, your customer base grows. It’s no surprise then, that with the recent rise in ecommerce opportunities, referral marketing has returned as the superstar of sustainable growth online as well as offline. The recent Covid restrictions…
From Instagram to LinkedIn, sharing on social media has become even more prevalent since the onset of the global pandemic. We can no longer have the watercooler chats with our colleagues about what we did at the weekend or that hidden gem of a restaurant we discovered last week. Nowadays, it’s up to Twitter to…