As marketing agencies, we all know that customer referrals are the holy grail of successful marketing. When customers talk about brands, potential customers listen, and with little to no incentives, they make for trustworthy ambassadors. We all want the clients’ products to be the talk of the town with exciting viral hashtags and user generated content, but customer referrals are notoriously difficult to pin down.
Because referrals aren’t as tangible as an advertising campaign, they are often left to chance, so it’s difficult to guarantee word-of-mouth sales to your clients. Shoppers may forget to tell their friends about the product, they might struggle to find a channel through which they can refer someone in their network, or they may want a token of thanks to make it worth their while.
But what if you could instantly offer word-of-mouth sales and customer referrals as part of your service package?
Choose Your Weapon
Harviist’s simple plug-in software adds customer clout to your arsenal. You can use it to create referral campaigns in just a few clicks and watch as brand awareness grows with real-time results available at a glance.
Instead of hoping for customer chatter, Harviist campaigns are structured in a way that makes customer referrals quick, easy and fun for the consumer to participate in. Our solution is fully automated and customisable, so it’s low maintenance and will adapt to the respective branding instantly. It also plugs straight in to your current campaign platform so no need to mess around with complicated integration.
In terms of retention, referral marketing nurtures loyal, high-quality customers as a result of its highly targeted nature. Customers will only refer friends who they already know will be interested in the product so you won’t have to rely so much on paying to access a lookalike audience through social data. Businesses who grow through organic referrals boast a strong, sustainable and faithful customer base, so it’s well worth including referral marketing in your client’s strategy.
Strength In Numbers
At Harviist we thrive in strong partnerships and welcome the opportunity to work with marketing agencies. Add us to your toolbox and you’ll have access to more campaign variety and a comprehensive service that will help you stand out from the competition.
We are passionate about honest, trustworthy, organic growth, so if this is something you’d like to offer your clients, get in touch with us at [email protected] We’d love to work with you!