From Instagram to LinkedIn, sharing on social media has become even more prevalent since the onset of the global pandemic. We can no longer have the watercooler chats with our colleagues about what we did at the weekend or that hidden gem of a restaurant we discovered last week. Nowadays, it’s up to Twitter to make sure everyone knows about our new favourite things.
The role social media plays as a place to share has been evident since its inception. The fact that there’s a share button on every post says it all. Whether you’re sharing birthday wishes, holiday photos, news articles, or product recommendations, without the ability to physically meet up, your newsfeed is where it’s all happening right now.
According to the International Journal of Market Research:
“Trust, encouraged by social media, significantly affects intention to buy. Therefore, trust has a significant role in ecommerce by directly influencing intention to buy and indirectly influencing perceived usefulness.”
As a business then, it is vital that these social channels are used to their full potential in order to get the word out about your products or service. For as long as everyone is stuck inside, and even after the restrictions are lifted, marketing strategies must adapt if they are to encourage online chatter through amplified word of mouth marketing.
Amplified word of mouth marketing occurs when a business actively encourages customer chatter through sharable campaigns and referral programs. It’s organic word of mouth with a little nudge. It’s built on the evidence that says that when you make it easy or rewarding for customers to share, there’s more chance they actually will.
Create and Track Social Media Campaigns Instantly
At Harviist we specialise in referral marketing and amplified word of mouth. Our plug-in dashboard makes creating and tracking customer referral campaigns quick and easy. Word of mouth is 10 times more effective than advertising, we ensure that campaigns are structured in a way that makes the customer remember to participate, reaping the referral benefits for your business.
Social Media referral campaigns created through our software are instantly adjusted to your branding, making the process a seamless one. We also plug straight into your current campaign platform, so there’s no complicated new software to learn. Just turn it on and let it do its thing.
Our simple dashboard shows you results at a glance so you can view your progress and campaign uptake on the go. You can also test and tweak various campaigns to suit targeted customer groups so that the referral experience is a tailored one.
If you feel your social media channels are under-utilised and you’d like to optimise your word of mouth marketing strategy, get in touch with us at [email protected]. We can help you get the most out of your hardest-working marketers – your customers!