Social proofing, we’ve all been influenced by it. First day on holiday in an unfamiliar part of the world, you feel the rumblings of hunger in your belly and head into town to get dinner in one of the many restaurants lined up along the seafront. They all look the same, the menus are as…
For a while there, teaming up with a celebrity influencer was the most sought-after form of ambassador advertising. Your customers wanted to be them, to wear what they wear, to drink what they drink and to replicate their lifestyle as closely as their non-celebrity budgets would allow. These Key Opinion Leaders (KOLs) were aspirational with…
With advertisements bombarding us wherever we look, customers are becoming increasingly immune to ad campaigns. No matter how genius your next marketing idea may be, it feels as though meerkats in smoking jackets are starting to lose their edge. Even influencers aren’t quite what they used to be. They are being paid to tell us…
As we all sit here collectively bra-less, having done zero yoga in the yoga pants we have been wearing for three days straight, it’s difficult not to wonder how all of this is going to pan out. Will there really be dolphins leaping through the previously inhospitable Venice canals? Will people ever stop asking us…
In our never-ending quest to attract customers by creating the latest viral ad campaign or clinching the next big sponsorship deal, it’s easy to get lost in the marketing data and stick rigidly to the formulas telling you what should work. But, it’s important to remember that we are customers ourselves, and often the secret…