In our never-ending quest to attract customers by creating the latest viral ad campaign or clinching the next big sponsorship deal, it’s easy to get lost in the marketing data and stick rigidly to the formulas telling you what should work. But, it’s important to remember that we are customers ourselves, and often the secret to motivating our potential customers to act on a purchase already lies within us.
I want you to close your eyes for a minute. Actually, open them, because you’ll need them to read this. But just imagine for a second that you don’t work in marketing or sales. You’re a zookeeper, or an astronaut, or whatever you wanted to be as a kid. Everything you’ve learned about marketing from your hazy Uni days, Ted Talks and vanity books written by smug founders is all gone from your mind.
You’ve just pressed play on a video that caught your eye on your social newsfeed. You don’t know how it’s going to unfold, but there’s a small dog in it and he’s carrying a comically big stick in his mouth, so you know it’s going to be good. Just as the video reaches its climax, an ad for a pizza-delivery company interrupts your stream. It’s 16 seconds long, and it’s loud. You scroll on, vowing never to buy pizza from them and forever wondering if that poor puppy ever managed to get through the narrow gate or if, to this day, he’s still trying.
Now, think about the last time you had a conversation with a friend about a good experience they had, or sought out reviews for something you wanted to buy online. Have you ever watched a movie at the cinema because someone with similar interests to you said it was good? The last time you bought something on Amazon, did you buy the cheapest option with 3 stars, or did you go for the slightly more expensive one because it had 4.3 stars? As a customer, you already know the power of customer-to-customer recommendations because you value them so much yourself.
Referral marketing made easy
With so much noise in an overcrowded advertising landscape, customer referral marketing is fast becoming the most effective form of marketing available to us, and it makes sense, customers want to be in control of why they buy. But how do you harness word of mouth?
The possibilities are vast, but they’re also often time consuming, require too much manpower, or need development from an already over-stretched tech team. At Harviist, we are so passionate about making honest, organic, and quality marketing accessible to everyone that we built a referral marketing platform with our bare, calloused hands!
We want your product recommendations to be made easy, not only for your customer, but also for you. Our dashboard plugs straight into your current campaign platform, so you can get started instantly without any complicated software to learn.
Create your ideal customer referral campaign with rewards, fun tasks, influencers, loyalty schemes or customer ambassador programmes. Whatever you can think of, you can do it through us. Then, get ready to put the power of your product marketing into the hands of your customer.
We’ll track everything for you and deliver the information you need to maximise your brand through the voice of your customer, all that’s left for you to do is sit back and relax – lol, kidding, imagine being able to take a break – but it will give you more time to focus on your business.
So, if customer referral campaigns aren’t on your to-do list, but you’d like them to be, get in touch with us at [email protected]. We love to talk about all things referral. Oh, and also dogs.